As Founder and President Lovell Casiero brings more than 20 years of experience in the hospitality industry to FLC Consulting. Most recently as the Executive Vice President of Sales & Marketing for Crescent Hotels & Resorts, she was responsible for the direction and oversight of revenue enhancement strategies for the company’s diverse portfolio, and worked closely with the corporate operations and business development teams to ensure profitability meets and exceeds client expectations.
Lovell has extensive hotel sales experience in developing and leading sales teams affiliated with Marriott, Hilton, Starwood and Intercontinental Hotel Group. Prior to joining Crescent Lovell served in senior leadership roles with Merritt Hospitality, Interstate Hotels & Resorts and MeriStar Hotels & Resorts. Her experience includes direction of direct sales and catering strategies, developing hospitality marketing campaigns, sales training, task force, troubleshooting and transitions. Lovell has also served as President and COO for an international non-profit organization, overseeing national and international media campaigns, event planning and fundraising.